EYEAFRICA TV: Istanbul, TURKEY:- A new survey conducted by AdColony, a global advertising and marketing platform, showed more than 40 out of 100 people play mobile games at least once a day.
1,250 people took part in the survey on mobile games and social media platforms in Europe, Middle East and the Africa (EMEA) region.
According to the survey, while 88 of 100 people play mobile games, 42 of 100 play at least once a day.
Players said the games have become a part of their daily lives. The time spent on games has increased day by day as almost 70% of respondents play for more than three hours a week.
More than 80% of respondents said they are in a good mood while playing and 47% play to make leisure time enjoyable.
The survey revealed that advertisements for mobile games, which have become the biggest socialization tool, have started to turn into online stores.
While 72% of participants said mobile ads they encountered positively affect their shopping, 66% said they preferred to shop in-app.