African TV Festival kicks off in Johannesburg

EYEAFRICA TV: Johannesburg, South Africa: Chinese TV makers brought over 100 works to the African TV Festival that opened Wednesday in Johannesburg of South Africa.
China boasts a pavilion covering an area of about 90 square meters at the festival, with more diverse types of exhibitors attending. During the three-day event, nine Chinese exhibitors are to show over 100 works, including TV series, documentaries, animations and variety shows.
“Many of China’s excellent TV dramas are delivered to Africa after being translated into French and Swahili, and they have gained popularity among African people. I heard that TV dramas and programs like ‘Ode To Joy’ and ‘A Bite of China’ are especially popular for they are translated very well. I have also watched a Chinese TV drama called ‘A Beautiful Era of Daughter-in-law’ that was translated to Swahili, in which the characters are vividly portrayed. Those dramas have won a lot of affections from African people,” said Wu Baoan, director of the general office of the National Radio and Television Administration (NRTA).
According to Wu, this is the eighth year for China’s TV drama makers to jointly attend the festival.
“In the promotion meeting, we showed excellent TV programs produced by units and institutions like the Jiangsu Television and StarTimes. Through such exchanges and cooperation, we hope to further enhance the understanding between the Chinese and African people,” said Wu.
Patrick Zuchowicki, chairman of the organizing committee of the festival, also expressed his gratitude to the NRTA for its support to the African TV Festival. He said Africa’s film and television industry has grown rapidly in recent years, especially as the pay-television business has entered a critical period. And Africa has already experimented with world-class partnerships, aiming to attract more attention and resources.
The festival also known as the “DISCOP Africa”, which focuses on African television projects in development, the booming animation sector, and the export of contents produced by Africa.

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